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Erdinger Oktoberfest

Design & Build | Event Management

Commissioned by Asia Pacific Breweries

We chose to be innovative when we organized Oktoberfest, an annual event that has already achieved widespread familiarity with local audiences. In collaboration with Erdinger, we introduced the first ever Bar-Cycle in Singapore. Consumers sampled a range of Erdinger brews, generating hype for the launch of Erdinger's limited edition Oktoberfest brew. We brought the Bar-Cycle and Beer Garden to a total of 3 locations in Singapore, offering distinct Oktoberfest experiences and achieving significant social media mileage for the Erdinger brand.