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The Economist Coffee Truck

Event management

Commissioned by The Economist

When we handled The Economist campaign to increase digital magazine subscription, we wanted to give audiences a taste of what the brand offers in terms of content. We did so by giving away free cups of Kopi Luwak, otherwise known as the rare and expensive civet coffee, in various locations in Singapore. This allowed the public to get to know more about The Economist, which continues to provide interesting, substantial reading material that’s now available for digital subscription.